When senior level sales people are asked: What differentiates the selling
practices of top performers vs. average performers they consistently say: The best sales people think and act strategically and the best sales managers help them learn how to do it.
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Getting Strategy Right
ConvaTec signs deal to take its offerings to U.S. Armed Forces
ConvaTec has signed a co-promotion agreement with HemCon Medical Technologies Inc. to market ConvaTec’s advanced wound and critical care products to the U.S. Armed Forces.
(Apr 22, 2009)Massachusetts’ puts a restriction on promotional programmes
Massachusetts has reportedly issued a final regulation implementing “a sweeping new regime affecting the way biotechnology, pharmaceutical and medical device companies can market their products within the Commonwealth”.
(Apr 22, 2009)ExpressMD Solutions’ health monitoring system receives 510(k) approval from FDA
ExpressMD Solutions’ remote patient health monitoring system has received 510(k) market clearance from the U.S. Food and Drug Administration (FDA).
The Electronic House Call System will be used by healthcare professionals who manage patients with chronic conditions, such as heart disease, COPD and diabetes.
(Apr 22, 2009)Targeting physicians with customised marketing messages
Vemics has shared that its iMedicor HIPAA compliant medical communications portal will be utilised by a major pharmaceutical company in a specialised marketing programme to commence June 1. The name of the company hasn’t been disclosed.
(Apr 22, 2009)Medical devices marketed prior to 1976 to be reviewed
The FDA has decided that manufacturers of 25 types of medical devices marketed prior to 1976 must submit safety and effectiveness information to the agency.
(Apr 22, 2009)Baxa builds its profile on networking websites
Medical device company Baxa Corporation has hosted a corporate Facebook page and a LinkedIn Business Group.
The company says using tools like Facebook and LinkedIn as marketing media for the company furthers its brand position to social media users “who are technologically savvy and forward-thinking”.
(Apr 22, 2009)Devicor Medical seeks its first acquisition
Tom Daulton, the former Cardinal Health executive recently tapped to head Devicor Medical Products, LLC, has shared that Devicor is actively seeking its first acquisition.
(Mar 20, 2009)Stryker’s division under investigation for submitting false reports
It has emerged that the U.S. Attorney in Massachusetts is investigating a Stryker Corp. division for submitting false reports to the Food and Drug Administration, illegally promoting some of its products and selling misbranded medical devices.
(Mar 20, 2009)Zila continues its expansion plans
Zila, Inc. has completed the first phase of the global rollout of its proprietary oral cancer screening product, ViziLite Plus.
(Mar 20, 2009)