Over 20 senior level speakers will gather at MDDexec’s European Sales & Marketing Summit, 17-18 March 2010, London.
London, 11 December 2009
Representatives from leading corporates such as Boston Scientific, DePuy, Hospira and Philips Healthcare are set to gather in March to share best practice alongside more than fifteen fellow executives for two days of focused debate and networking at the European Sales and Marketing Summit, a two-day business conference organised by MDDexec on 17th and 18th March 2010, in London.
Boston Scientific’s Vice President of CRM Marketing, Marta Antonucci will discuss how to combine product offerings in the most effective way, and whether or not “added value” services actually give your products a clear edge and can be made to pay their way.
Rapheal Pascaud, Vice President of Marketing at DePuy (a Johnson & Johnson company), will lead a challenging debate on pricing and reimbursement offices. He will draw on his own practical experience to discuss how to develop sophisticated strategies that deliver maximum profits, and why a cost benefit method for your pricing strategy is essential in today’s market – and what essential data is required to produce one.
Hospira EMEA representative, Mark Harvie, Director of Marketing, will lead a case study session focusing on how to achieve market success by driving uptake and analysing the effectiveness of your competitive positioning during product launch stage.
Margrit Lelieveld, Vice President of Sales and Marketing for Philips Healthcare, will share her insights into how companies can move from box selling towards becoming a true clinical solution provider. She will also offer best practice examples on how to overcome the challenge of adapting your strategy on a global scale.
These leading representatives will join a speaker line up of over 20 senior executives who will address a wide range of sales and marketing focused issues at the Regent’s Park Marriott, London on 17th and 18th March 2010.
For a full list of speakers and topics to be covered, visit www.mddexec.com/saleseu/programme.shtml
Global Sponsor: ZS Associates
For More Information
Anna North
VP Europe
MDDexec
T: +44 (0)20 7375 7210
E: anorth@mddexec.com
